Fairway Ford Lincoln 2323 Laurens Rd, Greenville, SC 29607

Fairway... it's not just our name, it's how we do business!

Located on the Motor Mile in Greenville, Fairway Ford Lincoln is proud to be the #1 Ford Lincoln Dealership in the area! Family-owned and operated since 1966, our goal is to earn- and keep- your business! From the moment you walk into our showroom, you'll know our commitment to Customer Service is second to none. We want your experience with Fairway Ford Lincoln to be fantasistic, whether you need to purchase, finance, or service a vehicle! As a third-generation family-owned business, its in our best interest to treat you right, so that you'll come back year after year.

Our company was founded in 1961 when J.E. Horne purchased the old Dixie Ford Dealership in downtown Greenville, across from the Buncombe Street United Methodist Church. In May of 1966, Foster McKissick II purchased Horne’s interest, and changed the dealership’s name to Fairway Ford. A year later, Fairway moved into new facilities, regarded by many as the best in the region, on an eight-and a-half acre tract of land on Laurens Road.

On the evening of October 25, 1990, tragedy struck when McKissick was killed in a mysterious plane crash near Georgetown, South Carolina. McKissick’s son, Foster McKissick III, continued on as Fairway’s President.

Under the leadership of Foster III (and now Foster IV), Fairway has grown into one of the most well-respected dealerships in the state of South Carolina. In 2011, we proudly added the Lincoln franchise to our family. We are so grateful to our wonderful customers and the good people of the Upstate. Looking forward to serving you for many years to come!